Web Advertising Essay Example For Students

Web Advertising Essay web advertising web advertising Web Advertising Web advertising, not to mention the Internet itself, finds itself in a stage of relative infancy and therefore provides marketers with novel challenges and situations which need to be dealt with caution . The realm of Web advertising is unchartered terri tory! In terms of South Africa, the country finds itsef somewhat behind technologically. However, this may not prove to be a disadvantage as the uncertain nature of Web advertising may make a policy of watching and learning most viable. What implications will this new technology have for marketing? What is the nature of Web advertising? How can a business use the medium effectively ? Where is all this going ? These questions appear to be most pertinent in the process of understanding interact ive marketing on the Internet. The qualified opinion of John Matthee, a Web site designer employed by Adept Internet (an Internet service provider), was sought in accumulation of a large sum of the following data. This seems appropriate as the novelty of Web advertising at this stage h as led to generral lack of academic data in the practicalities of advertising via this medium. 2) THE INTERNET: AN INTRODUCTION 2.1) Original development of the Internet What was originally created by the US military to provide a secure means of communication in case of nuclear war, which has now become known as the Internet, has metamorphosed into the strategic global communications tool of our era. The end of the cold w ar left this massive installed structure initially dubbed ARPANET- without much of a purpose. Soon universities, major corporations and governments began to piggyback on to the global framework, extending its reach and commercialising it. Known as the N et to aficionados, the Availability of cheap, accessible and easy-to-use Net access points throughout the world has seen the number of global Internet users increase dramatically each month. While the convenience of electronic mail was initial catalyst for Internet growth world wide, its the emergence of the World Wide Web (WWW) multimedia interface that has captured the attention of prospective users across the globe. The resources available on the WWW are as varied as they are extensive. There hundreds of thousands of sites which can be broadly categorised under topics such as sport, entertainment, finance and many more (Perlman, 1996). 2.2) Development of Internet in South Africa Perlman (1996, p 29) ventured that South Africa is major global Internet player. It currently rates in the top 15 in the world terms of Internet growth rates. Local user numbers are certainly fueled by universities, companies and schools. The genesis of South Africas rapid Internet growth seems to stem from UniNet, the Internet service offered to the countries major tertiary institutions and steered from Rhod es University. This explains the phenomenon whereby the majority of local Internet entrepreneurs many of them are und er thirty and already multi-millionaires come from tertiary education backgrounds where they were weaned on readily available Internet access. Popular browser client software for navigating the multimedia WWW includes Netscape and Microsoft Internet Explorer. On the other end, there exist approximately 30 local companies which call themselves ISPs (Internet Service Providers), which operate in similar fashion to a cellular company such as Vodacom, providing either dial-up connections to the Internet and/or leased line connectivity to companies. This has led to the explosion of a number of related ventures, such as companies who speci alise in producing multimedia web pages (such as Adept Internet), Internet commerce, cable companies and modem suppliers (Perlman, 1996). 2.3) Technological Implications for Marketing Joseph (1996, p. 29) concisely described the situation as such: Marketing, like most business disciplines, is undergoing a period of change as a direct result of the inf ormation revolution. The rapidly declining costs of and increasing power of information processing technology is altering the in which customers and businesses relate to each other. Marketers, however should be cautious not to attempt a quantum leap from more traditional meth ods as this is sure to bring issues such as lack expertise to the fore which could prove disastrous (Steyn, 1996). Essentially, the point is that as a marketing drive, the additional services supplied by technology provides the marketer with the opportunity to gain an edge in the race to win the consumer. More and more, new technology appears to be focusing on the add ition of value. On an individual level, for example, the marketer may use the technology to make himself more accessible to the consumer thus adding to his service levels. A company may realise added value by investing in expensive multimedia kiosks which introduce the subject of interactive marketing (Joseph, 1996). The emergence of new and revol utionary technology forms a double-bladed sword, as it can represent both an opportunity and a threat to the business. In particular, this technology places an interesting and novel challenge on the shoulders of the modern da y marketer. The failure to utilise these developments can put the business at a great competitive disadvantage while even the practical application of the technology can provide major problems caused simply by the novelty of the options, a general lack of expertise and the difficulty of accurate prediction (David, 1997). The process must begin with the individual himself. A marketer who is not pushing the bounds of personal technological progression is most likely not inclined to do the same for the company (Joseph, 1996). Joseph (1996, p.29) concluded that The Internet, multi-faceted appliances and even the creation of new applications for old technology are all the domain of the marketing visionary. 3) THE INTRODUCTION OF INTERACTIVE MARKETING ON THE INTERNET Internationally, the Internet medium is successfully selling everything from nuts and bolts to motorcars, property and traditional mail order products. A pertinent question that arises is: What forces led to either the accidental emergence of interactive marketing on the internet or the realisation of a need for the development of an alternative marketing medium that satisfied specific consumer or marketer needs? Steyn (1996, p.13) introduces the concept of interactive marketing through the words:Interactive marketing uses new technologies to overcome practical database and direct marketing problems whilst building more rewarding customer relationships. From the marketers point of view, interactivity, is the convergence of three main advertising functions or activities: direct marketing, sales promotion and conventional above the line advertising. The developments allowed by interactive marketing throug h the Internet focus mainly on how profitable market segments were identified a nd how these segments were reached. Interactivity allows the opportunity to track individual customers one at a time and to build individual relationships with each. This indic ates the vast benefits that Internet interactivity supply in terms of database formulation, management and utilisation. However, the main challenge that does and will continue to plague advertisers in the future will be persuading the viewer to try the se rvice. Interactivity has three core characteristics: * Offer much more information than a television advertisement. * Requires the conventional copywriting skills combined with those of the direct marketer to turn the browsing viewers into sales prospects. * The emphasis, simply due the nature of the medium, is more likely to be on sales promotion type tools to entice the viewers to visit an ad and then on constantly refreshing the content and creative treatment, to ensure that they revisit it (Steyn, 1996) . The issues of the nature of the Internet as an ad vertising medium and the creation and maintenance of an Internet web site are addressed fully in sections 7) and 6.3) respectively. CD-ROM technology is unique in its ability to combine vital parts of promotion, that is: print, audio and visual messages in a package that can be distributed according to a random access database. (Steyn, 1996). Clever marketers are using the medium to draw buyers closer to their companies as a whole and not just closer to the products or services they provide. This emphasises the advantages interactive marketing provides in terms of creating stronger, more unde rstanding relationships with consumers. The introduction of interactive marketing and specifically interactive advertising heralds the beginning of an era where customers will choose the advertising they wish to see, when they want to see it. This proves to be a hallmark of the contemporary con sumer who is far more informed than his blindly accepting predecessors have been. Consumers of today are evermore demanding personalised attention from businesses that wish to serve them. Furthermore, the very fact that the modern consumer is better infor med fuels his need for informed transactions with businesses. The modern consumer wants to know what product he is buying, what its detailed characteristics are, how he can expect it to perform, what alternatives he is faced with and why he should pay the offered price for it. The nature of interactive marketing on the Internet provides an ideal medium for the satisfaction of the demanding modern day consumer. It is obviously of critical importance that a marketer recognises these needs and develops syste ms for satisfying them, hence, interactive marketing on the Internet. Steyn (1996, p.13) boldly concludes that There is therefore no doubt that interactive marketing is helping to overcome practical database and direct marketing problems while building more rewarding customer relationships. Online shopping Online shopping is an e lement of interactive marketing that has found itself under the spotlight since its recent inception. Virtual retail sites on the Web continue to grow. Some sites are purely promotional while on the other extreme consumers are promised the lowest prices as the product is drop-shipped directly from the manufacturer (Swart, 1996). Anyhow, the Internet as a shopping mall has not enjoyed a favourable reputation as it is seen as a golden opportunity for sophisticated thieves to obtain credit card numbers from the cable. As a result businesses have shied from any Net-based commerce. As a result the Web has been trapped in a form of time warp, usable only as an information medium and not as a transaction medium. Of the thousands of South African companies on the Web, few offer anything more than highly informative web sites which still leave the consumer wondering: I wish the Internet could take me that one step further, SAFELY. However, the tide is swiftly changing due to bold technology and business moves. The improved security and growth if the electronic-commerce infrastructure ha s prompted optimistic projections for the future of interactive online sales. Furthermore, South Africa suffers from an intolerable postal problem and an effective home delivery system would have to be developed for home shopping to be viable (Rath, 1997). However, thoughts of an unrivalled ability to compare products, to be provid ed with product information and to be shown product demonstrations and alternative views will spur the quest for a workable online shopping system with great urgency. Recently a groundbreaking development in online shopping was made by M-Web in collaboration with over a thousand tenants ranging from large corporations such as ABSA to small retailers and service providers. Bruce Cohen, general manager of M-Web interact ive, claims that The M-Web mall is designed to accelerate interest in online shopping by providing a one-stop shopping environment under on vir tual roof. 4) WEB ADVERTISING 4.1) The Nature of Web advertising It is estimated that there is more than five million commercial pages on the Web, more than 100 companies are going online daily and that net-watching has become a dedicated function within more progressive firms. Furthermore, companies that are online are more inclined to use this facility as a means for communicating new product developments (Rath, 1997). In practice, great achievements are being made in the sphere of Web advertising as the initial novelty of the concept wears off and experts in the field become more accustomed to the characteristics and dynamics of the Internet as an advertising tool (J. Matthee, personal communication, 20 April 1998). Nevertheless, the Internet is not yet a proven advertising medium and as such is untested, unregulated and unrefined (Swart.1996). This very situation often results in wise businesses approaching Internet advertising companies that possess the necessary expertise to a dvertise effectively on the Internet. The Internets lack of intrusiveness as a medium (see Section 7) implies that direct marketing requires action by the consumer. In order to induce this required action, an advertiser needs to know his audience intensely in order to be able to entice brows ers to enter the site. Therefore, it is the responsibility of the advertising agency not only to incorporate above-the-line strategies but also to include the below-the-line strategies in all their Internet clients campaigns 4.2) Web advertising Channels The origins of Web advertising are ironically rooted in what many consider as a frustrating method called spamming whereby messages concerning products or business information were sent at random to Internet users e-mail addresses. This crude form of ad vertising can be likened to common junkmail found in a postbox among things of relevance such as personal mail and bills. Things have progresses somewhat and a number of channels have become avai lable to the business interested in Web advertising and rega rdless of which channel is decided upon it is common practice to approach an online agency for aide (J. Matthee, pesonal communication, 20 April 1998). Creating an Electrical Storefront Thousands of businesses have established a home page on the Internet which offer a wide variety of information such as: descriptions of the company and its products; a company catalogue describing products features, availability and prices, company news, opportunities to speak with staff members and the ability to place an order before leaving the site. The main objective of these sites is brand building. Another aim may be to support an event and in this case the page may be temporary. When a company decides to open an electronic storefront it has two choices: 1) The company can open its own store on the Internet through a Web server or; 2) The company can buy a location on commercial online service. The online service will typically desig n the electronic storefront for the company and advertise its addition to the shopping mall for a limited period of time (Kotler, 1997). Participating in Forums, Newsgroups and Bulletin Boards These groups are not designed for commercial purposes especially but participation may improve a companys visibility and credibility. Bulletin boards are specialised online services that centre on a specific topic or group. Forums are discussion groups l ocated on commercial online services and may operate a library, a conference room for real time chatting, and even a classified advertisement directory. Finally, newsgroups are the Internets version of forums, but are limited to people posting and message s on a particular topic, rather than managing libraries or conferencing (Kotler, 1997). Placing Advertisements Online A number of ways exist for companies or individuals or companies who wish to place advertisements on commercial online services. Firstly, major commercial online services offe r an advertisement section for listing classified advertisements whereby the ads are listed according to when they arrived with the most recent arrivals topping the list. Secondly, ads can be placed in certain newsgroups that are set up for commercial purposes. Thirdly, ads can be placed on online billboards. This method can be irrit ating to the browser because the advertisements appear while subscribers are using the service even though they did not request an ad (Kotler, 1997). A fourth option is to hire an advertising agency to create and place an advertisement at a popular site on the Web, similar to buying timeslots on a television channel. Advertising on search engines such as Lycos and Yahoo also proves to be effective although very expensive (J. Matthee, personal communication, 20 April 1998). Using E-mail A company can encourage prospects and customers to send questions, suggestions, and even complaints to the company, using the company using the companies E-mail address. Customer service representatives can respond to the customers in a short time via E-m ail (Kotler, 1997). 5) WEB ADVERTISING DEVELOPMENT IN SOUTH AFRICA In South Africa, the Internet is still restricted to very niched market providing companies with the chance to exploit this opportunity and build a database of visitors to their site. This situation is quite obviously attributable to the economics of Sout h Africas social class structure. This is an advantage because marketers can use this information to create accurate profiles of the visitors to their site and develop personalised advertising efforts, which are especially crucial in the sphere of Web ad vertising. Currently, in South Africa, Computicket (http://www.computicket.com) has taken the lead in online bookings although services that are provided by Computicket naturally lean towards the use of the Internet as a medium (Douvos, 1996). David Frankel of Internet Solutions summed up the South African situation neatly by sayin g that . People are still getting their hands around it the Internet and working out how to make money out of it. I dont think that anyone is doing so at prese nt in South Africa, although a lot of people are trying. IS-Commercial a division Internet Solutions scored a South African first in 1996 in the development of a software engine that searched only South African Web resources. This introduced a new aspect to Web advertising in South Africa as it means that local Web users no longer have to sift through a colossal amount of topical hypertext links from around the globe. Advertising on the South African Web has surely benefited from this development which makes South African relevant material far more accessible a nd therefore implies increases Web site hit rates. The search engine that was developed is called Ananzi and is currently the second most hit Web site in the country. Advertisers now have the opportunity of placing an icon on this page which immediately g ives them a f ormidable brand prescience (Williams, 1997). A host of Web page advertising companies have sprung up in South Africa, including an upstart from Port Elizabeth, called Web Advertising, which have succeeded in forming a technology and capability sharing association with the United States advertising a gency Web advertising (Perlman, 1996). After unprecedented growth in the Internet in 1996, The Loerie awards included a new category in 1997 dedicated to Web creativity and corporate use of the Internet. 6) WEB ADVERTISING AND THE BUSINESS 6.1) Introduction Companies are increasingly recognising the importance of applying a full-systems perspective in using their communication tools. The aim is to set the overall communication budget and the right allocation of funds to each communication tool. Web advertis ing is becoming a more and more vital component of a firms advertising budget and therefore demands sensible and rational consideration and planning. The dynamics and relative novelty of Web advertising makes it crucial that the progressive business, which is proposing a Web advertising campaign, draw up a comprehensive advertising program. It is vital for organisations that are considering an Internet marketing strategy to effectively coordinate each component. The bottomline is that organisations are putting themselves into the global marketplace. It is thus important for people to be crit ical of what works well and what meets their need with an Internet marketing strategy (Perlman, 1996). By using the standard advertising program process (Kotler, 1997) as a base, it is simple to outline the characteristics of the Internet which a business must take into consideration when planning a Web advertising campaign. The various steps involved in t he process of planning an advertising program are depicted in section 5.2.1 below and the specific characteristics of the Internet are superimposed into this framework in section 5.2.2 through section 5.2.7. 6.2) Developin g and Managing an Advertising Program 6.2.1) Introduction to the Advertising Program Process In developing an advertising program, marketing managers must always start by identifying the target market and buyer motives. This applies, perhaps even more so, to the new advertising alternative represented by the Internet. The next step is to make fiv e major decisions in developing an advertising campaign, known as the five Ms: * Mission: What are the advertising objectives? * Money: How much can be spent? * Message: What message should be sent? * Media: What media should be used? * Measurement: How should the results be evaluated? 6.2.2) SWOT Analysis This step is a necessity when studying the feasibility of any intended business proposition and when the planning of that operation takes place. It involves a study of the firms internal strengths and weaknesses as well as the external opportunities and threats presented by circumstances in the environment. Web advertising provides a spec ial challenge to marketers and planners due to its relative infancy, which brings previously un-encountered circumstances to the fore. In terms of internal strengths and weaknesses, it is common practice at this stage in Web advertising for businesses to approach Internet service providers such as Adept Internet to manage the intricacies of advertising on the Internet. Therefore, issues concerning ability to actually place an effective advertisement on the Internet are shifted to specialised companies. According to Trafex managing director David Pegg few organisations have the technical skills and financial resources to establish a nd manage a sophisticated private trading network. It makes sense for companies to focus on their core business and let experts look after their trading partner connections. The study of external threats and opportunities in Web advertising largely involves market analysis and the attempt to identify the companys typical customer, how they can be enticed to visit the companys web site and how they can convinced to keep on v isiting the web site. Web site design companies and dedicated tracing companies who try to check the demographics of a visitor to site are coming to the fore, creating an entirely new industries in the process (Perlman, 1996). Research in South Africa cla ssifies the Web user base as a niche, particularly from the point of view that the users tend to share characteristics that make them a targetable segment. Profile of the model Web user: Internet surfers would certainly be considered technologically progr essive, innovators and early-adopters. In terms of demographic profiles, the mean age of users worldwide is around 35 years, with approximately 50% having tertiary education and mostly earning A incomes. Male users have outnumbered female users in the pas t but gender parity has recently been reached (Rath, 1997). 6.2.3) Advertising objectives It is not uncommon with the advent of the Internet and the advertis ing possibilities that it provides that many companies become rash in their plans for Web advertising. This can be disastrous without first analysing the objectives of a promotion via the web. The essence of the medium is still to be assessed in relation to the way business can be conducted. 6.2.4) How much can be spent? The direct set up costs to the marketer are likely to be in excess of R100 000 for an above-average site but, further to this cost, are costs if site maintenance, enhancements and server storage. The direct and indirect costs of Web site development are t herefore not insignificant, requiring considerable capital, time and energy to establish and to keep it alive (Rath, 1997). Smaller scale businesses, for example a coffee shop such as Fandango in Stellenbosch, which wishes to utilise Web advertising, can expect to pay from R1000 for web site design. A site such as this could be linked to four other sites and also requires cons tant maintenance which often entails h igher costs than the development of the Web site (J. Matthee, personal communication, 20 April 1998). 6.2.5) Message It should be stressed that Internet site development is part of the marketing function and does not fall within the realm of the Information Technology Department. Management is often tempted to allow the IT department to create a Web site because it woul d seem to offer the most cost-effective solution. However, the sites that have been designed by programmers are notable for their lack of creativity and generally do not entice the viewer. This, in essence, revolves around the question of the Web sites me ssage (Rath, 1997). The principles that apply to media such as television and radio are generally applicable to message formulation on a Web site although valuable information that is dynamic seems to be the key (J. Matthee, personal communication, 20 April 1998). 6.2.6) Medium The Internet as an advertising medium has a number of inherent advantages and disadvantag es which are discussed in section 7. 6.2.7) Measure and Evaluate Performance To quantify a Web sites contribution to revenue is often quite difficult. Where sales are generated more-or-less directly off the Net, the companys return on investment is a matter of simple arithmetic. However, where the company provides an added value service via the Net, the sites contribution to the bottom line is far less easy to quantify (Rath, 1997). In terms of actual Web site design effectiveness, processes are still largely undefined. Many online organisations do exist, however, that monitor and provide Web site statistics, namely number of hits and how for how long visitors stayed at the site, for a fee (J. Matthee, personal communication, 20 April 1998). Furthermore, information can be obtained detailing the demographics of visitors to a Web sit although this is more difficult. This can enable a company to measure the Web sites effectiveness in terms of reaching the companys target market. It is quite c ommon now for the Web itself to be used for research purposes with companies asking Web users for personal responses to products, sites and messages. This also provides feedback on the sites effectiveness and facilitates corrective action. 6.3) The Web site Itself 6.3.1) Web site Design Web site design is very much a grey area in terms of the fact that Web advertising is a relatively new addition to a business choice of promotional alternatives. However, guidelines do exist which can increase the chance of web site effectiveness. These i nclude questions such as: Who would use our service or product; how likely is our target market to be on the Net and who understands the culture of this new medium to create a site that encapsulates the brand, the culture and the practicality of web adver tising. Other aspects are the understanding of the need to employ the expertise of a company that specializes in design for an interactive medium. Incorporating a wealth of useful informat ion, interactive games and an ease of navigation through the site have also proved to increase Web site effectiveness (Joseph, 1997). Experience and creativity are most definitely necessary characteristics of a Web site designer who is usually employed by an Internet service provider such as Adept Internet. Feedback via methods that are mentioned in section 5.2.7 above could provide in dications of responses to Web site design. Once again, the principles applied in the television, radio and print media all apply to the design of a Web site. Fundamentals of consumer behaviour and psychology should be understood by anybody attempting to u ndertake commercial Web site design (J. Matthee, personal communication, 20 April 1998). 6.3.2) Web Site Maintenance As with any medium of advertising, an inferior display can be detrimental to a firms image. However, Web site maintenance due to its reliance on a newly developed technology must receive special attention. This explains why a company m ay induce greater expenditure in the maintenance of a Web site than in the actual design and creation of the sit e. Maintenance of a Web site has two implications: Firstly, information supplied by the site must be dynamic, that is, it must be updated regularly in order to draw browsers on the Net to revisit the site; secondly, the site must be checked regularly to e nsure that no errors have occurred in the content as a result of any damage to data for instance (J. Matthee, personal communication, 20 April 1998). An example of the second problem is clearly demonstrated by the printout of the coffee shop Fandangos We b site in which the main picture failed to load. See figure 1 in section 5.4 below. (Take note: John Matthee, who originally designed the site and who, as an employee of Adept Internet, is hired to handle the maintenance of the site, has since rectified the problem.) 6.4) Profiles of Examples Example1: Fandango The Fandango Web site provides an example of the importance of site maintenance. See figure 1. Example2: SAA This provides a successful example of advertising by means of putting up an entire site which serves a brand building exercise. The airlines site took all-important factors outlined above in section 5.3.1 into consideration and the result is self-evident. The site won the prestigious Magellan award which is contested for by two million sites. 7.) THE INTERNET AS AN ADVERTISING MEDIUM 7.1) Advantages . The demographics of the average Internet surfer are attractive enough to warrant their inclusion as an important niche market (Rath, 1997). The Web can be transformed into a research tool, a brand builder and an advertising medium in one swoop, something not offered by other media (Joseph, 1996). Furthermore, unlike other media where the advertising agency is the only link between the client and the media owner, the Web allows the client to become the media owner. From the companys point of view, by buying into the technology itself, a c ompany ha s the ability to enter the world of cyber marketing without the intervention of any intermediaries. Yet another competitive advantage of this medium is that it provides advertisers with reassuringly detailed demographics about who actually saw their advertisement, turning it into a marketing research as well as an advertising medium (Williams, 1996). Interactive media can operate in territories not covered by a vendors sales force. It can bring the showroom and the sales pitch to the buyers remote locations simply by dropping it in the post. 7.2) Disadvantages Lack of Intrusiveness The persuasive elements of the Internet advertisement usually lie at least one click away from the users current location and this requires the user to be sufficiently interested in the product or intrigued by the advertisement banner to click the to the advert. Limitations of Banners The Web has primarily been used for the presentation of text and graphics onto fairly small computer screens. Th is size limitation restricts the conventional Web ad to a banner asking the user to click here for more information. This in turn provides en dless creative restrictions (McDonald, 1997). Radical Fragmentation It is very difficult for any given site to draw enough attention to itself to attract an audience large enough to matter to an advertiser. 8) WEB ADVERTISING SCENARIOS FOR THE NEAR TERM FUTURE Scenario #1: Web site Shakeout There are good reasons to question whether the Web advertising pie will prove large enough to support the numerous commercial Web sites that are counting on it for sustenance. Recent reports that some publishers are scaling back their web publishing ambit ions, or shutting down sites altogether lend credence to the notion that there will be significant shakeout as commercial Web sites fail for lack of a viable business model (McDonald, 1997). Scenario #2:Advertising-content hybrids Advertisers who do not sell their products directly to consumers but still want to find a way to participate in interactive media will revert to a model that prevailed in the early days of television sponsorship. By sponsoring a site that consumers value, the advertiser will hope to build positive associations for the brand. The communication limitations of banners will be overcome by surrounding content with imagery related to the sponsoring brand. Where practical sponsor-friendly content will be interle aved will brand-neutral content. Though there will be some reaction against this hybridisation on the part of media critics and consumers alike, the form will probably still flourish as the digital equivalent of the infomercial (McDonald, 1997). Scenario#3: Internet service providers provoke privacy whiplash New generations of Internet service provider will emerge that will provide an extraordinarily sophisticated database that captures information on how individual subscribers use the Internet. This will enable the marketer to customise communications ba ck into the box in the subscribers home and hereby the Web will be able to live up to its promises of one-to-one marketing (McDonald, 1997). Scenario#4: Advertisements get detached from the media Marketers will be able to sent targeted information to subscribers on their past Web usage patterns regardless of what current Web sites they are visiting. In effect, they will be able to sell the audience to advertising directly without the intermediary of the media (McDonald, 1997). 9) CONCLUSION The Internets Multimedia arm, the World Wide Web, can support both consumer marketing and trade marketing objectives. The Web is where all the commercial activity and its importance as a new medium has been recognised to the extent that it will be measure d in all US media research from this year. The Web provides a company with access to a global audience of consumers in their millions, and also to a very wide range of companies (Rath, 1997) The Internet has provided marketers with exciting and challenging advertising prospects. There will undoubtedly be many lessons to be learned in the near-future concerning the intracacies and quirks of the medium. South Africa is technologically equipped to make full use of the Internets capabilities and South African marketers are provided with an opportunity to prove themselves to a very viable Internet market. In conclusion , the future of the Internet and Web advertising can be encapsulated through the words of John Matthee bigger and better, bigger and better. 10) References 1. David, F . R (1997). Concepts of Strategic Management (6th ed.) . New Jersey : Prentice Hall 2. Direct Marketing . Supplement 96. Marketing Mix; Vol. 14, lss 6, p 1 43, Jul.; 1996 3. Douvos, E. Net Sales Marketing Mix; Vol. 14, lss 7, p14, Aug., 1996 4. Hopkins, B. Beyond direct marketing. Market Mix; Vol. 14, lss 7,p10, Aug. 1996 5. Joseph, E, The wonderful wired world of Marketing; Internet: Technology. Marketing Mix, Vol. 14. Iss 7, p28 29, 31, 33 -34 , Aug., 1996 6. Kotler, P, (1997). Marketing Management (9th ed.). New Jersey: Prentice Hall 7. Perlman,L. You get what you pay for: the bandwidth wars; Internet solution packages: Bundled solutions; If youve got it flaunt it: advertising: Internet. Finance week; Vol. 69; Iss 11, p 32, 34, June 13, 1996. 8. Rath, B. Marketing on the Web: net return. Marketing mix. Vol. 14, lss 3, p 88 -89, APR, 1996. 9. Styen , C. Introducing interactive. Marketing Mix. Vol. 14, Iss 7, p 14 Aug. 1996. 10. Swart, D. Techno Blitz. Marketing Mix; Vol. 14, lss 7, p 11. Aug., 1996 11. Williams F, Interview: David Frankel MD. at the Internet Solution Marketing Mix. Vol. 14, Iss 6, p 30 31, July , 1996 Bibliography References 1. David, F . R (1997). Concepts of Strategic Management (6th ed.) . New Jersey : Prentice Hall 2. Direct Marketing . Supplement 96. Marketing Mix; Vol. 14, lss 6, p 1 43, Jul.; 1996 3. Douvos, E. Net Sales Marketing Mix; Vol. 14, lss 7, p14, Aug., 1996 4. Hopkins, B. Beyond direct marketing. Market Mix; Vol. 14, lss 7,p10, Aug. 1996 5. Joseph, E, The wonderful wired world of Marketing; Internet: Technology. Marketing Mix, Vol. 14. Iss 7, p28 29, 31, 33 -34, Aug., 1996 6. Kotler, P, (1997). Marketing Management (9th ed.). New Jersey: Prentice Hall 7. Perlman,L. You get what you pay for: the bandwidth wars; Internet solution packages: Bundled solutions; If youve got it flaunt it: advertising: Internet. Finance week; Vol. 69; Iss 11, p 32, 34, June 13, 1996. 8. Rath, B. Marketing on the Web: net return. Marketing mix. Vol. 14, lss 3, p 88 -89, APR, 1996. 9. Styen , C. Introducing interactive. Marketing Mix. Vol. 14, Iss 7, p 14 Aug. 1996. 10. Swart, D. Techno Blitz. Marketing Mix; Vol. 14, lss 7, p 11. Aug., 1996 11. Williams F, Interview: David Frankel MD. at the Internet Solution Marketing Mix. Vol. 14, Iss 6, p 30 31, July , 1996 Word Count: 5817 Miscellaneous .u3d76b9c704bc422d1499c8daec0c057c , .u3d76b9c704bc422d1499c8daec0c057c .postImageUrl , .u3d76b9c704bc422d1499c8daec0c057c .centered-text-area { min-height: 80px; position: relative; } .u3d76b9c704bc422d1499c8daec0c057c , .u3d76b9c704bc422d1499c8daec0c057c:hover , .u3d76b9c704bc422d1499c8daec0c057c:visited , .u3d76b9c704bc422d1499c8daec0c057c:active { border:0!important; } .u3d76b9c704bc422d1499c8daec0c057c .clearfix:after { content: ""; display: table; clear: both; } .u3d76b9c704bc422d1499c8daec0c057c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3d76b9c704bc422d1499c8daec0c057c:active , .u3d76b9c704bc422d1499c8daec0c057c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3d76b9c704bc422d1499c8daec0c057c .centered-text-area { width: 100%; position: relative ; } .u3d76b9c704bc422d1499c8daec0c057c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3d76b9c704bc422d1499c8daec0c057c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3d76b9c704bc422d1499c8daec0c057c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3d76b9c704bc422d1499c8daec0c057c:hover .ctaButton { background-color: #34495E!important; } .u3d76b9c704bc422d1499c8daec0c057c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3d76b9c704bc422d1499c8daec0c057c .u3d76b9c704bc422d1499c8daec0c057c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3d76b9c704bc422d1499c8daec0c057c:after { content: ""; display: block; clear: both; } READ: 12 Angry Men Essay We will write a custom essay on Web Advertising specifically for you for only $16.38 $13.9/page Order now

Free Essays on Sybolism

Symbolism The short stories â€Å"The Lottery† and â€Å"Everyday Use† used symbolism to express their main points. Different symbols involved in each of the stories gathered significant meanings, which enlightened the reader. The main and most important symbol in â€Å"Everyday Use† was the quilts. The quilts revealed the mother’s equal love for her children. â€Å"Maggie and Dee’s mother promised Maggie that she would give her the quilts when she marries John Thomas† (Walker 69). Even though Dee was the brighter and prettier daughter, the mother promised Maggie the quilts after Dee rejected them. The quilts required hard and dedicated work by the mother and Big Dee. They did not make the quilts so that they could be on display, but they made the quilts for everyday use. Dee’s desire for the quilts brought out her inner-self and true feelings towards her sister Maggie. Dee said, â€Å"Maggie can’t appreciate these quilts! She’d probably be backward enough to put them to everyday use† (Walker 70). Dee did not want the quilts when she went to college, but when she returned she wanted them more than anything. Dee wanted the quilts because she was jealous of her mother giving them to Maggie. The symbol of the quilts brought out Dee’s selfishness and cruelty. One of the symbols in â€Å"The Lottery† was the stone. At the beginning, young children coming from school were collecting stones and putting them into piles. â€Å"Bobby Martin had already stuffed his pocket full of stones, and the other boys soon followed his example selecting the smoothest and roundest stones† (Jackson 78). The author makes the reader think of the stones as being non-harmful by referring to the stones as smooth and round. Little does the reader know that the stones are used at the end to stone a woman to death? The main and most important symbol in â€Å"The Lottery† was the black wooden box. â€Å"When Mr. Summers arrived with the wooden ... Free Essays on Sybolism Free Essays on Sybolism Symbolism The short stories â€Å"The Lottery† and â€Å"Everyday Use† used symbolism to express their main points. Different symbols involved in each of the stories gathered significant meanings, which enlightened the reader. The main and most important symbol in â€Å"Everyday Use† was the quilts. The quilts revealed the mother’s equal love for her children. â€Å"Maggie and Dee’s mother promised Maggie that she would give her the quilts when she marries John Thomas† (Walker 69). Even though Dee was the brighter and prettier daughter, the mother promised Maggie the quilts after Dee rejected them. The quilts required hard and dedicated work by the mother and Big Dee. They did not make the quilts so that they could be on display, but they made the quilts for everyday use. Dee’s desire for the quilts brought out her inner-self and true feelings towards her sister Maggie. Dee said, â€Å"Maggie can’t appreciate these quilts! She’d probably be backward enough to put them to everyday use† (Walker 70). Dee did not want the quilts when she went to college, but when she returned she wanted them more than anything. Dee wanted the quilts because she was jealous of her mother giving them to Maggie. The symbol of the quilts brought out Dee’s selfishness and cruelty. One of the symbols in â€Å"The Lottery† was the stone. At the beginning, young children coming from school were collecting stones and putting them into piles. â€Å"Bobby Martin had already stuffed his pocket full of stones, and the other boys soon followed his example selecting the smoothest and roundest stones† (Jackson 78). The author makes the reader think of the stones as being non-harmful by referring to the stones as smooth and round. Little does the reader know that the stones are used at the end to stone a woman to death? The main and most important symbol in â€Å"The Lottery† was the black wooden box. â€Å"When Mr. Summers arrived with the wooden ...

Royal Exchange Theatre, St Anns Square Assignment

Royal Exchange Theatre, St Anns Square - Assignment Example The place where the Royal Exchange is housed is one of the most visited places in Manchester and is dotted with shopping centres and malls. Therefore, it gives the people every chance of entertainment and the people are too happy to take the chance. The architectural beauty of the theatre has been revered by all sectors of the society and it holds a place of pride for the people of the society. (Royal Exchange Theatre, Manchester, n.d.; Background information, n.d.; Welcome, n.d.) The Royal Theatre of Manchester was made in 1968. The theatre was constructed in a house, which was the place for the cotton trading of the world. The hall of the house was one of the largest places of trading in the world. The largeness of the hall raised the interests of the group of men and they conceived the idea of the theatre. The Theatre was damaged considerably in the bombing of the Manchester City Center in 1996. However, the management of the theatre was quick to reciprocate and the theatre came into being in a completely new shape and style. The new theatre had malls and eating centres attached to the theatre. This gave the people more reasons to visit the theatre. The theatre had become one of the favourite pastimes of the people in Manchester. The modern-day theatre consists of three parts - the theatre, the studio and the corporate lounge. The theatre is where the performances or the theatres take place. The studio is the place where the performances of the small groups or the visiting theatre companies take place. The companies and the organizations for their private functions take the corporate lounge. Therefore, the theatre has encompassed itself in all types of activities. The theatre has become an absolute package for entertainment purposes. The theatre caters to the different sectors of the society-the common man, art lover, and the corporates.  Ã‚  

Discuss the meaning and importance of the concept of elasticity in Essay

Discuss the meaning and importance of the concept of elasticity in microeconomic reasoning - Essay Example n help economists ascertain whether it would be more profitable to increase or decrease the price of a particular product based on price elasticity of demand. Elasticity helps determine if a good is of inferior quality or normal quality based on price elasticity of demand. An inferior quality product is consumed less if the consumers’ income increasing while a normal quality product has higher consumption along with rising income of the consumer. Similarly, Elasticity can help decide whether the products are compliments or supplements. The difference between the two is that with complimentary goods the demand for one leads to demand for another of the same product, while supplementary goods are those that guide to less demand for another product. Cross price elasticity of demand determines if a product is a compliment or supplement. And lastly, price elasticity of demand can help economists find out whether her a supplier e.g. a farmer, will have the capability to suddenly inc rease their supply. Farmers and other agricultural goods producers have low price elasticity of supply as it takes them a long time to increase their supplies because their supplies take a long time to produce. So, in short, elasticity is used when economists want to know how something changes in relation to a change in another. The concept of elasticity is an integral part of the theory of microeconomics. Law of demand tells us that an increase in the price of a product leads to a decrease in its demand. Here, Elasticity can tell us how much demand will decrease for every one per cent increase in price. An elasticity of 1 or higher is â€Å"elastic†. While inelastic refers to products that remain on constant demand no matter what their price

Women and Child Welfare and Development Ministry Essay

Women and Child Welfare and Development Ministry - Essay Example A classic use of color technique has been significantly and vigorously applied in the dresses worn by the characters in the ad to demarcate between the sexes – male and female – in a distinctive manner. However, the simple but inappropriate words used in the ad are particularly catchy (the hook). The positioning (layout) of the parents on the sides with their daughter at the center portrays a protective and guidance role bestowed upon parents to the upbringing of their young ones. The relative sizes of the images in the ad are unequal. The parents are relatively taller than their daughter (placed at the center), perhaps to reinforce their positions as the center of admiration and modeling. The inclusive features of the ad authoritatively expose (purpose) to the parents/guardians (the target audience) the likely inflicted injury to young brains impacted by what they hear around them. Children, especially those at the age of school beginners, are usually very attentive to the happenings around them. As a matter of fact, parents/guardians become the initial locus of attention to their children before spreading their wings during later stages of development. Thus, whatever they do or say has the possibility of having a lasting impact in the life of a child.   Being the target audience, the inappropriate words in the ad are specifically associated with them – adults. Indeed as expected, the perceptiveness of a young mind is clearly at work: picking and retaining whatever crosses the ear into the brain (role of the text). Through the ad, a lad pours out what is in the mind: a clear indication that what is absorbed from the surrounding environment influences thoughts. Evidently, a child is not just a passive member of a family but an active partaker of what the environment offers (message). Without a doubt, the ad calls on the parents/guardians (message) to keep watch over their utterance to avoid imparting negative traits to those under their

Learning Through Games

Learning Through Games Learning through Games Every parent and teacher out there can attest to the fact that no matter how smart a child is getting them to study is quite a difficult task, simply because of all the distractions out there. So why not take one major distraction – video games and put it to good use? There are so many good educational tools available many of them cleverly disguised as games. The kids and some adults too will get captivated by the storyline and learn tons along the way. Here are a few of the best ones covering topics like Physics, Engineering, Art and English. Ogre Academy Math Ogre Academy Math is an educational game created to enhance the basic math skills in children. This game caters to a slightly younger audience of ages 5-6 years by default, but can be customized to appeal to those at a higher grade level as well. The game takes place in an ogre filled classroom part of a player avatar’s dream. The player is given a series of questions in the form of math problems that he must solve. Most of these problems are simplistic but the difficulty increases as you go on. They can be addition, subtraction or counting problems. With each correct answer you get a candy bar which is used to feed the ogres. While some students may object to having to give away the candy, it is used to keep the ogres at bay so it must be done. After ten or more wrong answers the candy deprived ogres come and carry the avatar away from their bedroom. Ogre Academy Math promotes quick thinking and the flexibility to switch between different types for questions. Players have to think strategically and learn when and how to use shortcuts like rounding off since they do not have pen and paper at hand and have to rely on quick thinking. Ogre Academy Math will have special appeal to teachers as they can use it to create unique lesson plans. They can customize the problems for any grade level. The kids will enjoy doing something different and will learn tons in the process. As an added bonus the teachers receive detailed reports on the children’s progress as they go along. Platform: iOS Keep the ogres at bay by feeding them treats Kerbal Space Program The Kerbal Space Program is a PC based game that emulates a space flight simulator. Basically you can build virtual rocket ships and blast them off the planet. Gameplay takes place on a planet called Kerbin, home to little green humanoids called Kerbals. These comical little characters build very good spacecraft parts. It is up to the player to construct and assemble the components into rockets or spacecrafts in the most efficient way possible. There is a lot of physics involved in building the rocket ship. If not constructed properly it could fall off the launch pad while taking off or explode mid flight. After building a good spacecraft you have to learn to achieve orbit and then finally land your spacecraft on other planets. There are three game modes – Sandbox Mode, Science Mode and Career mode. As you can imagine the difficulty increases with each of them. In the Sandbox Mode players learn the basics. Players can pick any of inventory and building mistakes are forgiven. In the science mode part picking is restricted. You have to complete scientific experiments on Kerbin and other parts of the solar system before you can unlock them. Career mode adds funds reputation and contracts. Players have to complete contracts so that they can earn money to pay for the parts. Contracts can include tasks like testing rocket parts under certain conditions or exploring places and reporting back. Historical spacecrafts like the Apollo Program or the Mars Rover can be recreated. Children with an aptitude for physics and an interest in aerospace will find this a very enriching learning experience. Platform: PC Build and launch rockets using the kerbal space program Amazing Alex Amazing Alex was created by the developers of angry birds Rovio Entertainment, and is a physics-based puzzle game. Alex is a curious boy who likes to build things with household objects. Players are given goals to complete and supplies they can use to achieve these goals. Players have to create chain reactions which are simply sequences of events that achieve the goals. For example you can set off a line of dominoes which will push a ball off a ledge into a basket below. Stars are scattered all over the place and your event sequence should try and pass through them for a higher score. The nice thing about the game is that it uses household and play objects that children are already familiar with. These objects react realistically with one another. Kids learn short term planning by adjusting to changing conditions and requirements. It puts their planning, flexibility and focus skills to work. They can even create and share their own puzzles for others to solve. There are over a hundred levels spread across four locations. You start off in ‘The Classroom’, and then move onto ‘The Backyard’, ‘Alex’s Bedroom’ and finally ‘The Tree House’ depending on the stars collected in the previous levels. The graphics are high quality, fun and engaging. Kids can try recreating the challenges in the real world using Legos and building kits. They can then compare how actual physics works as compared to the gameplay and what additional factors contribute to making things tick. Amazing Alex is often used to help children with ADHD gain focus. Following directions and planning ahead are tasks that these kids have difficulty with. Amazing Alex helps them focus and plan strategies in a fun way which they respond to much better than regular classroom activities. They get a hands-on introduction into physics concepts like inertia, gravity and friction. Platform: Android,iOS Help Alex create chain reactions with these objects QuizUp QuizUp is for the slightly older kids. It is a fun filled trivia game based on the popular board game Trivial Pursuit. It has over 250 categories and is highly competitive. Players are matched with other players from across the world. Each quiz is exactly 7 questions long, each lasting 10 seconds. This is long enough and short enough so that no one gets bored, and those with sketchy internet connections don’t have to forfeit midway. You can play as many categories as you like and the more you play the higher your skill level in that category goes. QuizUp is fantastic for learning time management and general knowledge. Sometimes questions repeat which helps you commit them to memory. Children can opt for challenging categories such as Math and English and then take a break and do a fun quiz like a Harry Potter themed one. It is also very exciting because you are playing with real people rather than just a computer interface. Quiz up is not only informative but also highly addictive. Kids can spend hours playing and come away with lots of new trivia facts learned and math skills mastered. Platform: Android, iOS Spoilt for choice with Quiz Up Google Art Project The Google Art Project is a collection of over 30000 works of art from collections all over the world. From Impressionist Artworks at the Art Institute of Chicago to modern artwork from the Tate at London, the Google Art Project amasses all periods of art. The high resolution images allow kids to get closer to the images and examine every detail. Each museum has nominated one piece as a ‘Gigapixel Artwork’ which means that Google has captured it using gigapixel photo capturing technology. It produces an image containing 7 billion pixels, so viewers can view the piece in microscopic detail. Be advised, kids could see violence or nudity in these pictures so it is necessary for guidance of some sort while perusing. Browsing the artwork can be done either on the webpage or by browsing through the museum in the form of a map. Some international museums that are included in the project are The National Gallery in London, The Met in New York, the Uffizi in Florence and The Hermitage in St Petersburg. Such a vast collection might be daunting at first but kids will soon enjoy exploring the museums from all over the world. It forms a kind of virtual meta-museum with many thoughtfully designed features by Google as always. The FAQ section has a video Visitor’s Guide for first time users and the site can be translated in to as many as 19 languages. There are lessons, quizzes and project ideas. Users can create their own collections and share them with friends. The Google Art Project allows children interested in art to take their first steps in art appreciation and history. They can explore museums at their own pace, stop and ask questions, compare works from museums across the world and develop their creative abilities. Platform: PC Google Art Project World of Goo World of Goo is a game kids will take an instant interest in simply because of the name. The game revolves around building large structures using balls of goo. The game is divided into multiple chapters each containing several levels. Levels come with their individual music and graphic theme keeping things interesting. To play the game the little balls of goo provided to you have to be stretched out into structures forming ladders, bridges or buildings toward strategically positioned pipes. These pipes then suck the goo and take it to the World of Goo Corporation where it is made into various products. These structures have to be built well enough to overcome gravity and some physical terrain difficulties like hills, cliffs, spikes and windmills. Different goo balls have different properties that make them unique. There is also a bonus meta-game called the ‘World of Goo Corporation’ where the challenge is to build the highest Goo Tower. The game subtly draws parallels between the World of Goo Corporation and real world companies that make similar products in an attempt to get kids thinking on modern world consumerism. Teachers can use World of Goo as a fun way of explaining geometry. There is an open sandbox mode in which teachers can set challenges and competitions. Platforms: PC, iOS, Android, WiiWare, BlackBerry, OnLive Get creative at the World of Goo SpaceChem SpaceChem is a puzzle game based on the principles of chemistry and chemical bonding. In the game you play the role of a Reactor Engineer working for a company called SpaceChem. As a Reactor Engineer you have to create circuits through which atoms and molecules flow. You do this with the help of waldos which are remote manipulators. While you don’t have to have any prior chemistry knowledge to play the game, all the reactions and chemical constructions are based on real chemical and atomic science so you will definitely learn something each time you play. Each level provides you with elements that need to be assembled and disassembled to create new chemical molecules. There are pairs of circuits along which your elements need to travel to the target output areas. Unnecessary collision of the waldos must be prevented. Initially the puzzle consists of only a single reactor but in larger puzzles the player can guide the chemicals through multiple reactors to get the final product. SpaceChem is a mental workout and an excellent puzzle game. It forces you to look at the bigger picture and get multiple tasks working at once. Platforms: PC, Android, iOS Create new elements with Space Chem Fantastic Contraption Fantastic Contraption is a Flash based game played in a web browser. The object of each level is to move the red objects into a rectangular shaped goal area. You are given different materials and a blue ‘building area’ to help you build your ‘fantastic’ contraption. You must be able to move the red objects past certain obstacles into the goal area. It takes a while to get used to the game but there is a very helpful tutorial at the beginning that smoothens out the process. There is no one correct solution. Each player can come up with his or her unique solution to the level. By creating an account the developers allow you to design your own levels or share your solutions with others. There are over 40 different built in puzzles and 16000 downloadable ones. You can play for free on the Fantastic Contraptions website or download the app for $1.99. All you need is an active imagination and some basic problem solving skills. There was a Fantastic Contraptions 2 released in 2010. Platforms: PC, iOS Build fun things with Fantastic Contraption Minecraft Minecraft is a computer, tablet and Xbox video game that has been around for ages and is still very popular by both educators and hard core gamers. It allows you to build your own world from scratch. Gameplay is mostly building and destroying structures using blocks – 3D cubes. There are different kinds of materials to be put to use like various ores, stone, dirt, water, tree trunks. Some of these materials have to be mined others are freely available. The game has three modes – survival, educational and adventure. You can play at different difficulty modes with or without the hostile creatures that threaten your creations. Minecraft has numerous educational benefits. It teaches about various subjects with or without parent/teacher involvement. While playing Minecraft players have to figure out how to best use their resources. For example for paper you require 3 units of sugarcane. This way the game also improves basic math and manipulation skills. Minecraft only uses cubes to build structures. But these structures take on different geometrical shapes like cuboids, tesseracts, square based pyramids. In this way kids get a quick lesson in 3D geometry. Setting up circuits teaches kids the basics of logic circuits. Feed back is immediate and safe. You can build switches without electrocuting yourself. You can even construct weapons to guard against attacks. By contributing to the Minecraft wiki children can learn how to write informative articles for multimedia. Most of all Minecraft promotes out of the box thinking and will give children the freedom to express themselves creatively. Setting up a server allows parents to give their children a safe environment to develop social skills and teamwork. Platforms: PC, iOS, Android, Xbox, Playstation Build 3D cities with Minecraft NASA’s Space Place NASA’s Space Place is a website developed by NASA in 1998 and is complete with interactive games, projects and facts about Earth and Space. The collection of games offered is complex and interesting each teaching you something new. The games each offer a new topic to be learnt like for example how a black hole works. The activities have detailed information on the solar system and other science topics. Kids can freely ask questions and get audio responses in return. There are instructions for at-home experiments. Space Place Prime is a spin off from NASA’s Space Place. This contains most of the educational content like articles and imagery as well as educational movies. The Space Place program has also released several mobile games mostly for iOS. These include Comet Quest and Satellite Insight. Comet Quest is a game about the Rosetta Mission. You are given a spacecraft and learn how scientists use Rosetta to explore comets. Satellite Insight has a more complex background story. You have to save the GOES-R satellite from losing any of the data it is collecting by safe guarding the data grid. Platorm: PC (web) Apps available on Android and iOS The Specatular Space Place by NASA Scribblenauts Scribblenauts is an action and puzzle video game. The objective of the game is to help the game’s hero, Maxwell collect little yellow stars called ‘Starites’. The player can summon anything just by writing its name on the screen. Scribble nauts is an example of ‘Emergent Gameplay’ which means that the difficulty changes according to the choices you make in the game. You can have infinite gaming experiences with this dynamic methodology. Kids are at their creative best using logic, language and problem solving. The tasks can be as simply as collecting a Starite from a tree or difficult like rescuing it from a bunch of bears in the forest. All you have to do is write out the tools you need. For example to get the ‘Starite’ out of the tree, write the word rope and a rope will appear. You can write the craziest things you can think of. If you think a dinosaur is going to help you write dinosaur and the game will present you with one. It’s almost like magic. Summoned objects can be weapons, animals, forces of nature or even famous people.This is because the Scribblenauts Dictionary contains over 22,000 words. As you play more your imagination grows and the solutions get more and more inventive. There are 220 levels over 10 areas each of a different theme. Scribblenauts has won two Parent’s Choice Awards and is suitable for children ages 8 and above. Scibblenauts Remix is available for iOS. Platforms: Nintendo DS Scribblenauts- Let your imagination go wild The Professor Layton Series The Professor Layton Series consists of 6 puzzle games plus a film. It is built around the adventures of two characters Professor Layton and Luke Trinton and is based in contemporary London. Each game is a series of puzzles and mysteries in towns Professor Layton and Luke visit. As part of the game you go along with them on their eventful journeys and help them solve mysteries. The puzzle solving teaches math, logic, spatial orientation and math. The storyline keeps kids thoroughly entertained and engrossed. It is aimed at kids eleven years and above. The games are divided into two trilogies. One set tells you of the Professor and Trinton’s many adventures together. The other is more about how they met and began their journey. The third part of the series, Professor Layton and the Unwound Future won a Parent’s Choice Silver Honors Award from the Parents Choice Foundation. Join Prof. Layton and Trinton on their captivating adventures

Equal Employment Opportunity Complaint Essay -- Discrimination Complai

Equal Employment Opportunity Complaint In order for John to file a discrimination complaint against his employer, he is required to file a charge with the Equal Employment Opportunity Complaint counselor or representative of the company. Once the charge has been filed, an investigation is made, or the charge maybe selected to an EEOC program and maybe dismissed. In this case, John is given a certain number of days to file a lawsuit on his behalf. This process would have to go through several lengthy stages such as the EEOC administrative process. If gone to trial it must go through filing of a summons, response and answer, discovery process, enlisting of experts, pre-trial, actual trial and a possible appeal.   Ã‚  Ã‚  Ã‚  Ã‚  In the EEOC’s Charge Process, John must go to his EEOC’s representative within this company and file a complaint. This is considered the administrative process. Pertinent information must be given about the plaintiff and defendant such as name, address and phone number, the date and a brief description of the charge. Once the charge has been filed the employer is notified that charges have been filed. The charge would be thoroughly investigated. A written description and date of alleged violation is requested again; interviews with people, documents are reviewed; and sometimes the facility is visited which the alleged discrimination occurred. As an alternative the charge may be assigned to the EEOC Mediation Program instead of an investigation, which both parties must consent to. If the mediation is unsuccessful, the charge returns back to investigation. There is a possibility that the charge be dismissed. If this is the case, John will be able to fi le a lawsuit on his behalf within 90 days.   Ã‚  Ã‚  Ã‚  Ã‚  After given the notice of a right to sue from EEOC, John can then file a lawsuit within two years. This is where the statue of limitation comes into place. The suit must be filed within the discovery of the charge. John must then file a summons or a complaint in the appropriate court. Attached to the summons is a detailed complaint of the allegations and relief required in case. The defendant, John’s employer, will then receive the summons notifying them of the lawsuit.   Ã‚  Ã‚  Ã‚  Ã‚  After the defendant receives the summons, they must respond by filing an answer or preliminary motion within the federal court or preliminary objection within the state court. Th... ...d other employees would benefit by becoming knowledgeable of their rights under the laws of EEOC and corrective or preventive actions would be taken to discourage discrimination. This is why it is so important that an employer must educate management, as well as, employees so that problems, such as, John’s won’t escalade to the point of a complaint being filed within the EEOC administration. Employer’s may lose, as well as, employees and may become devastating where as both parties are negatively affected. REFERENCES Bennett, Alexander, Hartman (2003), Employment Law for Business, Fourth Edition I., The Regulation of the Employment Relationship, The McGraw-Hill Companies. Bennett, Alexander, Hartman (2003), Employment Law for Business, Fourth Edition II. Regulation of Discrimination in Employment 3. Title VII of the Civil Rights Act of 1964, The McGraw-Hill Companies. The U.S. Equal Employment Opportunity Commission. Retrieved from http://www.eeoc.gov on April 1, 2004 U.S. Courts Federal Judiciary. Retrieved from http://www.uscourts.gov on April 1, 2004 Discrimination Complaint Procedures. Retrieved from http://www.lacity.org/per/EEO/discrime.htm April 1, 2004